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Turn your love of charcuterie into a profitable business with confidence.
The Starter Kit gives you the knowledge, systems, and real-world guidance to skip the costly trial and error that most new business owners face. Learn from years of experience so you can price correctly, work more efficiently, and build a business that's both beautiful and profitable. Whether you're just getting started or ready to grow, this kit will help you launch with confidence.
We sell our largest charcuterie boards for about the same price as this Starter Kit. One board creates one memorable event. This kit has the potential to help you build an entire business.
What's Included in Your Instant Download
- Charcuterie Cashflow: From Hobby to Full-Time Income (eBook) — the roadmap: why charcuterie is booming, how to start, how to scale, and how to fast-track your success.
- Charcuterie Business Quick Start Guide — step-by-step instructions for setting up your business legally, financially, and operationally.
- Inventory & Sourcing Guides — perishable and non-perishable item lists with exact brands, quantities, and where to buy.
- Board and Box Templates — step-by-step sourcing and building for nine Picnic Grazing Co. styles, from mini boxes to large platters. No guessing on quantities, placement, or order.
- Grazing Table Guide — how to source, prepare, and lay out the perfect grazing table, as easy as 1-2-3.
- Social Media Growth Guide — photo tips, caption strategy, and Instagram best practices to build your brand and book more orders.
- Weekly Marketing Schedule (Daily Practices) — a plug-and-play calendar that tells you exactly what to do every day to grow.
- 30-Day Content Calendar with Captions — a full month of posts, captions, and engagement ideas.
- Website Setup Guide — build a functional website that handles orders, deliveries, and customer management 24/7.
- Profit Margin Calculator — a customizable calculator that does the math for you: plug in your numbers and see your costs, profit, and business health at a glance.
- Video Tutorials & Charcuterie Photos for Use — watch the techniques, and use the photos in your own marketing.
How It Works
- Check out — add the kit to your cart and complete your purchase.
- Check your email — your download links arrive right after checkout.
- Download and start — the guides and templates are PDFs you can keep forever, and the tutorials are videos you can watch anytime.
Questions
Is this a physical product?
No — it's an instant download. Nothing ships, and there's no delivery to schedule. You get the files by email right after checkout.
I'm brand new. Is this for me?
Yes. The kit was built to take you from zero — setting up legally, pricing correctly, and landing your first customers — and it also works if you've already started and want to grow.